It has been said that everything is an opportunity, but though that is true, not all opportunities are equal. Some chances that come along in business are rich with reward, if one can take advantage of them. In our industry, significant megatrends—if we can make the most of them—hold the key to greater prosperity.
 
At its Oct. 26 meeting, the TRSA Long Range Planning Committee examined the state of the industry and the external forces that will shape it in the next 5-10 years. Three major trends repeatedly emerged. The first is the increase in the amount ...