According to monthly STR hotel review data, there were upward trends in most key performance indicators in its latest report released in June. Compared to June 2023, occupancy remained steady. However, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) both increased by +1.5%. The number of rooms sold also experienced an uptick of +0.4% in June. In comparison to May 2024, industry performance improved: ADR increased by +0.56%, RevPAR by +6.51%, and occupancy by +5.86%.

Compared to June 2023, most of the chain scales saw an increase in the performance metric RevPAR. Upper upscale hotels experienced the most ...