Hotels—Long On Demand; Short On Profits
In reflecting on the performance of the hospitality industry, it’s not too much of a stretch to paraphrase Charles Dickens by saying that these are both the best and the worst of times for U.S. hotel and lodging establishments.
The good news? While braced for a downturn after a cycle peak in 2018, last year delivered another positive 12 months for hotels with a roughly 2% boost in lodging demand and a 66.1% average occupancy rate. “This marks the 10th consecutive year without a national occupancy decline,” according to a Hotel Horizons® news release from CBRE Hotels Research in Los ...
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