How Can Media Coverage Effect Your Bottom Line?
B usinesses, just like politicians, live and die by the news coverage they receive. Positive press coverage translates into more sales, better customer relations, and it fosters a favorable image that makes an indelible impression on a wide audience.
Bad press does the opposite. When you see stories singling out a business for polluting, worker safety concerns or being fined by the federal government for a myriad of violations, it doesn’t help the cause. It doesn’t matter whether the media coverage was justified or not. Once it appears, the damage is done.
Unfortunately, too ...
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