A real dilemma for operators in today’s still-sluggish economy is where they should invest scarce dollars to stay current with competitors and grow their business for the long term. I’d argue that focusing on routes should be high on your priority list, if they aren’t there already. The reason is both economic and political. 
 
Save money; look better
 
First, in terms of economics, who hasn’t noticed the recent steady climb in gasoline prices? As consumers shake off the recession and companies gear up production to meet pent up demand, energy prices inevitably will rise ...