TRSA recently retained Yes&, a nationally renowned marketing agency, to better identify views, desires and expectations among decision-makers in industries that use linen, uniform and facility services. The agency will do the same for these customers’ customers (i.e., consumers). The research will foster messaging and resources for TRSA member company’s use and will create targeted, regional advertising and outreach to support such marketing.

Related activities began in June when the agency met with TRSA committees that guide the association in industry outreach: Marketing and Sales, F&B/Hospitality, Healthcare and Industrial/Workwear/Uniform.

The research is the first step in Yes&’s articulation of concepts ...