In thinking strategically about growing your business, a key challenge is finding ways to get prospects to notice you. Whether you pursue advertising, direct mail, event sponsorships, or other marketing activities, applying a creative touch can make a difference. 
 
In October 1966, Donald G. Moore, director of marketing for F.W. Means & Co., Chicago, developed an unusual booth display for the Cleveland convention of the Society of American Registered Architects. To get prospects to the booth, Moore created an abstract sculpture (shown above) that he assembled from household objects, including wires, pipes, a record player, a purse ...