Industrial Roundtable: Attendees Review Market Research, Advocacy Issues
Opportunities for uniform service growth recently were highlighted in TRSA’s virtual Industrial Research and Roundtable session. It featured data presented by the Yes& agency, TRSA’s consultant on its Market Recovery and Expansion project, from the portion of this consumer and decision-maker research most relevant to the industry’s industrial sector.
Findings discussed included data that quantifies the degree to which uniforms convey quality, safety and confidence to consumers of wearer businesses. Chief among those organizations that benefit from uniforms’ value for conveying trust, for example, are utilities, delivery services, restaurants, home services and auto repair shops. This impact is greater for ...
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