TRSA’s new Middle East Chapter is beginning to certify laundries in the region and provide other association services. TRSA member operator Rent-A-Towel (RNT) is leading the chapter’s growth by leveraging its linen rental business model, gaining experience that could inspire TRSA to drive growth of outsourcing and rental textiles worldwide. As the chapter manager, the Dubai (United Arab Emirates [UAE]) company is selling TRSA’s Hygienically Clean Hospitality certification to Middle East laundries to accelerate this evolution there.

RNT is not subcontracting: the company doesn’t operate a complete laundry. The operation is an owner and distributor of rented linen for hotels ...