Innovation is a demanding business. Success rates for new initiatives are worse than the batting averages for pitchers. Yet with the odds against them, CEOs and CTOs recognize innovation is their company’s lifeblood.
 
So what can you do to improve your batting average and success? Innovation has many moving parts. At its core, it requires committed leadership. Functions across the organization, including technical and commercial, have essential roles in bringing innovation to market. Mike Vance, the former creative director for Disney, had a simple and clear definition for innovation: he said, “Innovation is the making of the ...