A consistent theme at the recent Town Hall discussions, Market-Specific Roundtables and other visits with members has focused on both the positive momentum of the reopening economy and the struggle to find and retain employees. This was even more evident as we visited more than 20 members during our recent seven-state, 2,600-mile TRSA Reopening Tour. Regardless of geography, market sector or size, and whether you’re an operator or a supplier partner, the labor shortage presents a real challenge that could jeopardize the recovery.

Prior to the pandemic, the labor market was competitive. The COVID-19 crisis has only accelerated this trend ...