LaundryServices.org, TRSA’s customer-facing platform, saw a dramatic increase in engagement last year, according to newly released data. The site recorded a 44% increase in views, surpassing 44,000 visits, while the number of users climbed 28%. Perhaps most notable, engaged sessions more than doubled, rising 102%. This signaled that visitors are spending more time interacting with content—scrolling, watching videos and using the directory.

The consumer-facing website launched in 2023 to promote the hygiene and environmental advantages of the linen, uniform and facility services industry, as well as its supply-chain sustainability and other benefits. It includes a searchable directory ...