No one’s exactly sure when the reusable incontinence pad was born, but it was somewhere around 30 years ago. Regardless of the exact date, it’s clearly a mature product in a mature market. A far more recent business phenomenon is the Internet search engine company Google. Founded in 1998, Google is still a relatively new concept—though it operates in two age-old markets: information storage and retrieval and advertising. Though it may seem strange to compare these disparate products, there are similarities.
 
Given the media attention that the Google search garners vs. the relative backwater in which healthcare ...