If you want to get your company’s name out where current and prospective customers are—not to mention job seekers—you need to be active on social media. This includes videos and regular posts on channels such as LinkedIn, Facebook, Instagram and perhaps even TikTok.

That was the view expressed by three marketing professionals with commercial laundries that we recently contacted to ask about their strategies for online outreach to customers, prospects and job candidates.

“So our ROI on digital is very healthy, in terms of our business and also for the folks that we bring into the organization,” says Tracy Chamblee ...