TRSA recently launched its second marketing campaign promoting the industry to long-term care facilities. Focusing on nursing homes, residential-care communities and other long-term care organizations, this initiative promotes the benefits of outsourcing laundry services. The campaign will run for five months. It features email outreach, social media advertisements and other web-based promotions.

Members who choose to tie into the TRSA-branded outreach can use TRSA web-based resources such as an outsourcing white paper, a customizable sales booklet and cost calculator to assist with cost analyses of on-premise laundries (OPLs). View these at www.trsa.org/oplsavings.

Already pressured before COVID-19 by uncertain revenues, inadequate ...