Continuing TRSA’s promotion of member linen and uniform services to long-term care (LTC) professionals begun in 2019, the 2021 campaign generated nearly 12,000 visits to websites where LTC professionals researched members’ offerings. Google, Facebook and Instagram ads and blast e-mails drove them to these webpages. More than 11,000 users were responsible for these visits.

Total social media impressions exceeded 800,000, with 80% of these from Google. Clicks totaled nearly 5,500, with 85% from Google.

The overall visit and user figures represented more than three and four times their respective levels in the promotion’s 2019 campaign. Total visits and users for ...