Between the trials and tribulations of COVID-19 facing the long term-care industry and its pre-pandemic business pressures, it could now be easier for linen services to persuade facilities with on-premise laundries (OPLs) to switch to outsourcing. TRSA is relaunching its 2019 social media and direct marketing campaigns with this goal in mind. Messaging will focus on the long-term care industry’s need to lower overall costs, providing a great opportunity for outsourced laundries to portray how they uniquely reduce costs, while enhancing infection control.

Email blasts, ads, and posts will remind long-term care facility (LTCF) managers of their precarious profitability, which ...