Are you finding it hard to hire good salespeople? If you are, you’re not alone. Nearly everyone I talk to when I speak at conferences asks me about the sales-hiring outlook in 2022. Too many companies are running short staffed, losing sales coverage and bandwidth, and missing opportunities. The truth is that if you have a fully staffed and skilled sales team right now, you’re probably doing a number on your competition—and you’re the exception, not the rule.

So, what if you are having difficulty staffing your sales team? Some will attribute this to the effects of the COVID-19 pandemic ...