The marketing of luxury bedding by major hotel companies—known as the Bed Wars—has had the most dramatic impact on laundries that service the hotel industry of any event we’ve observed in our 35 years of laundry consulting. The result is that the pounds processed per occupied room, the cost of textile replacement on a cost-per-pound or occupied-room basis and overall laundry costs have increased significantly. The upshot of all this is that the boom in luxury bedding is fueling substantial growth opportunities for laundry services.
 
Opening salvo
 
The origin of this trend in luxury ...