Luxury on the Line: Managing The Move to High-End
It’s official: When it comes to hospitality bedding, luxury is the new buzzword. Plush bedding, once the exclusive domain of luxury hotels, has made huge inroads throughout the lodging industry. Looking back, the first salvo in the industry’s Bed Wars was fired by the Westin chain in 1999. Their Heavenly Bed ignited an upgrading frenzy that is still going strong today.
These days, you’re nearly as likely to find pillow-top mattresses adorned with California kings, triple sheeting, duvets and fluffy comforters at mid-priced hotels as at high-end boutiques.
Clearly, comfortable bedding is the new ...
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