Some of the same marketing strategies used to sell French fries can help grow your healthcare business. 
 
For decades, the food service industry has recognized the link between branded uniforms and profits. Articles such as “McDonald’s Plans to Reinvent Employee Uniforms,” have appeared in mainstream marketing magazines like Advertising Age—not just industry-specific publications.1 McDonald’s spokesman Bill Whitman was quoted in a 2009 CBS News article as saying, “It’s about taking the contemporary look and feel of our restaurants embodied in our advertising and incorporating that into our employees’ business attire.”2 The article continues, acknowledging that a strong ...