TRSA recently held its 14th Annual Healthcare Conference in conjunction with the Eighth Annual Marketing, Sales & Service Summit in Boston, MA. Both events drew a record turnout of attendees.

The Healthcare Conference began on Nov. 18, 2025, with a CEO/Executive Roundtable. Member company executives shared insights on issues facing the healthcare market. They discussed concerns ranging from new government regulations to succession planning. Next came a joint reception that concluded the Marketing, Sales & Service Summit (see related story, pg. <OV>). This event kicked off the Healthcare Conference, which drew 165 attendees.

The Healthcare educational program took place on ...