TRSA recently hosted its annual Marketing & Sales Summit for executives in the linen, uniform and facility services industry. This year’s event, held exclusively online due to the COVID-19 pandemic, drew more than 100 marketing and sales professionals to the two-day program.

David Avrin, president, The Visibility Coach, kicked off the summit on Nov. 17, 2020, with a keynote address titled, “How Being Remarkably Accommodating Creates Customer Experiences that Beat the Competition.” Avrin discussed the importance of engaging prospects and creating memorable customer experiences so that your company and brand stands out in today’s competitive business environment. He also discussed ...