One can think of marketing in a successful linen, uniform and facility services business as one leg of a three-legged stool. First, marketing projects a clear, consistent and positive image of the business. Second, sales convinces people to buy into your program. Third, service keeps them satisfied that they made the right decision to work with you.

Teamwork & Tactics

Growing your business in today’s market requires all three components to work together. This keeps the stool balanced and capable of handling a range of challenges, according to several marketing professionals we contacted.

“Marketing, sales and service should be ...