“Social media is not an extension of your brand, it is your brand,” said social media guru Corey Perlman in a keynote address at TRSA’s recent 5th Annual Marketing & Sales Summit in Tampa, FL. Perlman’s presentation, dubbed Social Selling: How Digital Marketing Can Strengthen Your Business, focused on why marketers must make social media a priority, drew more than 50 marketing and sales staff from the linen, uniform and facility services leaders from across North America.

As the owner of Impact Social Inc., Perlman has worked at the forefront of digital marketing for more than a decade. An author ...