Hygienically Clean Healthcare-certified laundries are receiving an unprecedented promotional boost thanks to a recently launched digital and print campaign targeting medical professionals. Begun in March, this outreach initiative continues to impact linen, uniform and facility services purchasers and influencers through consumer media and trade shows.
 
A Hygienically Clean Healthcare advertisement and related article appears in “Fighting Infection,” a tabloid that will be distributed at healthcare professional association events throughout the year. To kick off the campaign, this publication, “Fighting Infection” was inserted into USA Today’s weekend edition distributed in cities recognized for high populations of such professionals ...