TRSA’s Marketing & PR Committee’s review in March of its purpose highlighted the importance of generating a positive reputation for the industry. As the group discussed its mission, it recognized the need to improve the business’ image if the committee were to accomplish its primary goals:
 

• Organically grow markets
   
• Target new ones
   
• Raise awareness of industry best practices
   
• Document the industry’s positive impact on communities and the environment

 
Targets for this messaging are TRSA members, industry customers, government agencies and professional associations and consumers. PR support ...