Readers of Textile Services magazine recently weighed in with a highly positive assessment of this print magazine, which with September’s issue marked its 104th year of continuous monthly publication. “It’s the BIBLE!” said one of several readers who shared their views in a “Publication Verbatim” section of the AdStudy® readership survey of July’s issue that drew 168 respondents.

For several years, TRSA has contracted with Signet Research Inc., Englewood, NJ, to conduct twice-yearly readership studies for the benefit of both advertisers and magazine staff. This latest study featured readership scores for each of the 18 paid advertisements in the July ...