As TRSA concluded its 2019–2022 effort to promote linen, uniform and facility services to long-term care (LTC) facilities, results confirmed that digital campaign messaging drew the attention sought from these businesses. In the campaign’s final segment, from July to November 2022, some 200 member locations were contacted. Nearly 8,000 users saw Google and Facebook/Instagram ads and 6,000 received emails directing them to TRSA webpages. These figures represented 20%-plus increases over the 2021 segment.

The campaign as a whole drew nearly 14,000 users, making nearly 850,000 impressions and generating almost 7,000 clicks, as prospects from the sector accessed a web-based calculator ...