‘Our Messaging Resonates’: TRSA Cites Certifications, Sustainability In Healthcare Trade Media Coverage
TRSA’s latest promotions in healthcare business media have included backing Hygienically Clean and Clean Green certification with advertising and publicity aimed at all care providers and building the industry’s image with a response to an inquiry from a publisher in the long-term care market.
Using research results from the 2021 Market Recovery and Expansion Research Report, TRSA has placed ads in Healthcare Hygiene Magazine and Healthcare Purchasing News as well as banners in newsletters and on websites.
“Focusing on facts gleaned from the research report, such as ‘62% of patients prefer a hygienically clean gown over a disposable gown’ attracts ...
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