Bill Borden, the now semiretired operator of People’s Linen Service, Keene, NH, tells a story that sums up this family-owned textile services company’s approach to doing business. 
 
One day a customer located two hours away in Killington, VT, called with an urgent request for extra linens. Borden says he called the route driver for the area, but he had no extra linens and wasn’t able to help. That left only one alternative. Borden didn’t give it a second thought. “I said I’ll be there in two hours and five minutes.” So the owner/operator of this company founded ...