A mistake I see many salespeople make is taking customers for granted. They always focus on finding the new account. While we of course must constantly seek out new business opportunities, it is equally important to keep a good working relationship with those who have already spent their money with us.
 
Satisfied customers are not only a resource for more sales, they also can lead to other new business opportunities. How we treat these people once we have completed a sale is very important.
 
Customer focus 
 
Recently I got into a ...