To generate additional business for tablecloth restaurants on Mother’s Day, May 8, TRSA ran a two-week social media and remarketing campaign that encouraged families to treat their mothers to fine dining, thus advancing TRSA’s mission to back linen-service providers. A campaign video debuted last year; it performed well, with strong metrics boosting industry awareness while encouraging fine dining.

This year’s campaign did even better, according to analytics from two major social media platforms, Facebook/Instagram and Google/YouTube. The Facebook/Instagram ’21 airing drew 7,969 “impressions” (i.e., the email arrived in people’s in-boxes) and 5,912 “views” (i.e., people clicked on the video). For ...