Positioning For Partnership—Promoting Reusables Through IP Teams

This year, TRSA resumed its face-to-face promotional efforts with key influencers of purchases of healthcare linen, uniform and facility services. Once again, Hygienically Clean Healthcare certification is exhibiting at the annual expositions of the Association for Professionals in Infection Prevention and Control (APIC, Indianapolis, June) and Association for the Healthcare Environment (AHE, Orlando, October).

While administrative, purchasing and materials-management personnel are viewed as the ultimate decisionmakers in selecting a linen/uniform provider, TRSA has found the APIC and AHE audiences are most conscientious about the quality of such services. At previous exhibitions, our interviews with them confirmed their importance in evaluating ...

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