TRSA’s connection to associations serving other industries and professions periodically draws attention to its work as exemplary to the membership-organizations trade. The American Society of Association Executives (ASAE) recently recognized TRSA’s COVID-19-induced Strategic Change Initiative in its daily Associations Now news report.

The article credits TRSA for realizing that “pandemic-related closures meant its members wouldn’t be able to do business in the same way. So, in early April, the organization decided to create a new strategic plan.” TRSA has always tried to be responsive to members’ needs, repeatedly surveying them on business-development issues. When the pandemic hit, extra effort was ...