While TRSA’s primary advocacy efforts promote the virtues of linen, uniform and facility services to government officials, another audience is an important target for building the industry’s image. It’s the association market: executives and managers of U.S. business and professional groups, heavy influencers of the industry’s customers. Recent TRSA publicity took aim at these individuals—almost 500,000 strong—and has bolstered the industry’s reputation by highlighting how TRSA serves its membership.

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