Our industry has spoken the words for as long as I can remember … “We offer programs.”  Great line … but what does it really mean?   And in today’s economic times, why is it more important than ever?  Given the current market fragmentation between rental and direct sale, the truly inclusive “program solutions” in today’s market offer an incredible opportunity to differentiate.  These opportunities for growth typically rise above economics.  In other words, this is a way to participate in an immediate “economic recovery.”  It does, however, require most to stretch some of their core beliefs and offerings.  It ...