A Member Marketing Toolkit now available from TRSA enables linen, uniform and facility services operators to easily create media campaigns that address what decision makers and end users care most about regarding their purchase of these services. Based on a year of researching customer industries and consumers, the kit provides text, images, layouts and guidelines focused on these audiences’ beliefs and priorities. Core benefits of doing business with your company are highlighted so you can address audiences in data-driven, eye-catching waves. “The creative campaign concept is ‘Up Your Ante,’ to convince decision makers that the details do matter,” says Andrew ...