Puerto Rico’s hotel industry is experiencing robust demand as the island gains international visibility, driven in part by what is known as the “Bad Bunny effect.” Hoteliers report that the global prominence of the music star, who performed at this year’s Super Bowl, combined with an expanding luxury hotel pipeline, improved air service and cruise port growth, is attracting higher‑spending visitors. The island now has 175 hotels with a growing share of luxury rooms, up 25% since 2024. Existing properties are undergoing renovations as investors inject capital to modernize offerings. Industry leaders say these cultural and infrastructure tailwinds position Puerto ...