In recent years, TRSA has focused on business-to-business issues, such as enhancing plant technology and energy conservation, rather than trying to educate a national audience of consumers about the benefits of textile services. However, this wasn’t always the case.
 
For example, in the mid-’50s, the Linen Supply Association of America (LSAA—renamed TRSA in 1979) organized an ad campaign aimed at letting everyone know about the linen supply and rental uniform business. The LSAA prepared the ad shown above for publication in the Feb. 5, 1955, issue of the Saturday Evening Post, which reached 18 million readers. An ...