At a time of profound labor shortages—including both hourly and management-level staff—some companies may view the need to enhance workforce diversity as secondary to finding any qualified people who can fill a range of positions. The authors of several professional journals on minority recruitment/retention that we recently reviewed would undoubtedly dispute that notion. And not just because enhancing diversity is good for society, but because 1) it’s good for your business and 2) broadening your outreach effort to more diverse prospects can give you a broader pool of candidates.

To access more prospects, laundry operators need to think carefully about ...