The catchphrase printed in green ink on Plant Manager Nate Adams' business card effectively sums up Reino Linen Services’ strategy for growing a customer base for its new 92,000 square-foot healthcare plant in Brownstown, MI: “Partners for a cleaner today and a greener tomorrow.” 
 
Educating customers
 
Flanked by a cool-blue revamped version of the company’s logo and (of course) a universal “recycling” symbol, the card reflects a concept that strikes at the heart of this company’s marketing effort: Helping hospitals and other healthcare providers control costs, while at the same time reducing their impact ...