Some things don’t change—they just get better. The mat business, for example, has for decades provided textile service companies with a solid marketing opportunity. Back in April 1985, the photos above appeared in a “customers speak out” feature in which a range of business leaders shared their views on the appeal of mats. Restaurant Manager Peggy Campbell (shown behind the bar) said the logo mats in her Portland, OR, eatery struck a chord with customers. “Having a mat made expressly for Digger O’Dell’s means something,” she said. “People comment, especially our regular customers.” Dana Saterlee (holding the dust mop) offered ...