The Market Recovery and Expansion Research project from TRSA is providing members with the concept of marketing “personas,” i.e., detailed, specific composite profiles of linen, uniform and facility services purchase decisionmakers from targeted customer industries. These embodiments enhance your understanding of the daily lives of people who buy your products and services in these markets, so that you reach them more effectively and with a more compelling message.

The forthcoming TRSA report will include personas for:

• F&B—manager at a local restaurant
• Healthcare—a manager-level nurse at her state’s largest hospital
• Hospitality—general manager of a ...