Schwob AG, a laundry operator/textile manufacturer based in Burgdorf, Switzerland, differentiates itself by offering what Project Manager Marlene Blaser describes as a “unique selling proposition” (USP). What that means is Schwob will sell hotels and restaurants virtually any style and color of bed or table linen they want on a payment plan, while also laundering their customer-owned goods.

“Competition is strong in the market, but with that USP, we are a bit apart from that because the customers can choose their textiles and everything in a unique selling proposition,” says Blaser. She spoke with the aid of an interpreter, Melanie ...