Seeing the Trees Among the Forest

For decades, the goal of bringing together UTSA and TRSA into one national industry association has been shared by many in the industry. Operators and vendors alike discussed the benefits of creating a single, strong association. Over time, though, the effort to bring the two groups together fell short, and the blending of TRSA and UTSA would take on a life of its own. Rather than being a means to an end, combining the two seemingly became the end itself. Now that we have successfully brought UTSA and TRSA together, we cannot simply look down at what we have accomplished ...

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