The prices you charge for rented or COG textiles are flat or rising only slightly. Yet your costs—particularly for energy and water—keep increasing. Add to that, your fight to maintain—let alone expand—your market share against competitors, including disposable products, is a daily battle. Some days you win; other days you’re happy to settle for a draw. With what’s happening now, some operators might say, “It’s just not fun anymore, I’m getting out.”
 
Yet dozens of TRSA members are not only not throwing in the towel, you’re growing your businesses. Why is that? You’ll get a few ideas ...