Most consumers—including those seeking laundry services—would rather “buy” than “be sold.” With that in mind, how can today’s laundry salespeople boost their performance by leveraging social media, enhancing intergenerational dialogue and expanding value-based selling? We asked three consultants to weigh in on these issues.

Precision Social

Troy Harrison, an AmeriPride sales veteran and longtime sales trainer/adviser, spoke about LinkedIn, perhaps the most popular social media destination for laundry operators. In many cases, Harrison says, operators are missing out on LinkedIn’s value by posting self-serving messages that generate scant engagement. “I’ve been involved in the industry as a trainer ...