The commonly accepted definition of “green” today includes healthy buildings at home and work as part of a healthy planet with financially stable companies. This reality underscores the reasons why you should be selling green. Although a few laggards may still need proof that considerations around the triple bottom line of sustainability—environmental, social and economic concerns—affect purchasing decisions, that number is rapidly dwindling.
 
It’s important to consider the green benefits that matter to you, as well as knowing the factors valued by the end user in choosing mats. As governments at the local, state and federal levels ...