Selling The Industry’s Big-Picture Value

In recent years, TRSA has made it a priority to draw attention to the virtues of the linen, uniform and facility services industry among those businesses that represent the industry’s best customers. The challenge is positioning our businesses as part of a larger mission that your customers need to accomplish, describing the mission and highlighting our industry as integral to its successful completion. White papers promoting the Clean Green and Hygienically Clean certifications to customers epitomize this approach: in most cases, guiding them in ensuring that as many of their suppliers as possible are certified to the same high level ...

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